Hello

Welcome to the world of

behavioural communication

Who we are

We understand language.

And behaviour.

And decision-making.

We build behavioural economics into communication using human insights and our own AI platform – BreadCrumbs brAIn.

Our end goal?

To nudge successful action.

Let’s chat

What we offer

Our behavioural communication approach is fun, easy and unique.

So unique that we’ve trademarked it:
Behavioural Linguistics™

We’re experts in:

  • Behavioural economic frameworks
  • Marketing strategies
  • AI-led research, testing and insights
  • Content development across platforms
  • UX and customer journeys
  • Team training and workshops

… plus more.

Behavioural Workshops

We all love knowledge, but no one likes to learn.

Let’s change that with our build-your-own workshop series to master the world of behavioural communication.

  • Up to 20 team members
  • Snappy 45 min sessions
  • In-person or online

AI EXPERTS

See the series

Join our GIBS masterclass
on all things marketing

Grab your spot >

Nudging in action

The best part about behavioural communication?
Everyone can easily apply our principles to nudge action.

Our clients

We’ve worked with these impressive brands and businesses from around the world to help improve sales, loyalty and engagement.

Let’s chat

Get in touch so we can add value to your business!

hello@thebreadcrumbs.co.za